Written By Cassandre
The business of blogging is more than the average person may think.Blogging for most is just a hobby. But once you decide to take it seriously. It actually can become an establised business.
1. Establish your purpose
What are your reasons or purpose for writing your blog? Is it for fun? For money? Is it a tool to help others? Post those goals in written form somewhere.
2. Research your target audience
Where would they be? What do they read? How old are they? What’s the demographic that you’re trying to reach for?
3. Create Content People Are Searching For.
Next, you want to figure out is problems or pain points that your audience experiences that you can provide a solution for.
For example, you might want to look at search results for on Google search. I like to go to Pinterest and see what people are searching for based on those results I can come up with content to address those pain points.
4. Select a social media platform
In this case, you will definitely need at least one or two you do not want to overwhelm yourself with going on 5 or more. When starting out, you may feel compelled to join every single social media platform. DON’T! Because you will get overwhelmed and basically burn yourself out. I’ve made that mistake in the past. Lesson learned, now I currently focus only on my Pinterest account and Instagram.
5. Establish a writing habit or routine
You need to establish a writing habit or routine. Which I’m sure many of you have struggled with. You have to figure out what methods work best for you.
- As far as when’s the best time to write?
- How many words do you want to write that day?
My writing routine looks like this:
- Pick the best time to write: I usually get most inspired ideas during the early morning like 2 A.M. or at night when I should be sleeping. So this is the best for time for me when it’s quiet and there are no interruptions.
- Write ideas down immediately: If I don’t write them down on a piece of paper. I pull out my smartphone and open one of my notepads and I just go ahead and start plugging away all the ideas that are running through my head. So that way I have something to reference back.
- Speech to Text: I’m using Speechnotes an app I’m currently experimenting with because I realize that when I’m trying to write I get caught up trying to make it perfect the first draft. When in all honesty you just need to write.
- Write 500 words a day: I’ve come across this idea from this gentleman Jeff Goins, who broke it down simply and established how we should create the 3 bucket system which I thought was brilliant. This is a way to break your writing down it also helps you accomplish something daily and then you also have a way to meet your goal or I should say establish your habit weekly and monthly.
6. Select your blogging platform
Of course, you can’t forget to select your blogging platform. Which one to choose is entirely up to you. But, I might be biased because all the blogs I’ve created or websites I always use WordPress. Only because I started on it from the very beginning. WordPress is powerful. Here are a few benefits:
- WordPress is an open-source, self-hosted blogging platform that allows you to build your blog for free.
- It’s used by millions of people and powers more than 30.2% of the entire web.
- Some of the largest brands host their sites on WordPress including Facebook, eBay, NASA, Mozilla, and CNN.
- In comparison to commercial platforms, that outright own the content that you put on their site, That’s not the case with WordPress.I don’t know about you but, I like the idea of owning all my stuff.
- It’s can get pretty expensive using the other platforms
- It’s not restrictive when comes to what content you choose to write about and promote.
- Speaking of promotion, it’s not always possible to monetize your blog on the other platforms, but with WordPress, you pretty much have free reign.
Don’t get me wrong it’s great to have other options for blogging platforms, but you can’t go wrong with WordPress.
7. Start building an email list from the early stages
Another thing I also learned is to start building an email list from the early stages. I believe it’s better to start early than later. That is because,when you already have your foundation set, you won’t have to scramble.When you have a setup from the beginning you don’t get overwhelmed or stuck as far as figuring out how to introduce your emails to your audience. When if they see it from day one they’ll know that they have an option to subscribe and of course that way you can keep in touch with them and there’s a lot more you can do when you have an email list.
8. Create CornerStone Content
I also realized which was really one of the things that I didn’t think about in the beginning was to have already in the in my queue. This helps with starting out your blog.
“Cornerstone Content is based around a hub PAGE, not a blog post. That connects or groups together all of your content on the topic covered by a specific keyword you want to rank for.”
How does this help? This helps set the tone as far as what categories that you will be addressing for your ideal audience. Your audience may not respond to what you went ahead and wrote. Especially when your thinking its great and brilliant. Because you didn’t do your homework. You run the risk of not being sure if your audience or the people that you’re trying to target will respond to it. So it’s kind of a way of experimenting.
For example you talk about how a social media platform let’s say in this case , Facebook is you know beneficial to small business owners and you might have audience members who may not respond to that because they might be looking for ways to use Pinterest instead. So now you can know what they actually are responding to, in this case post “A” versus post “B” whichever one and that way that helps you to focus on the right blog topics.
So based on those results you come across you say to yourself, okay I’m going to make sure I research and continue to create content in reference to that subject matter.
9. Get an accountability partner
I wished I had one from the beginning of my earlier days of blogging. Let’s be real you’re not always going to be on your “A ” game all the time. It does get lonely when you’re doing this, blogging. It’s nice to have someone in your corner who is rooting for you, giving you sound advice, and understands the struggle you face when you are embarking on something outside of the norm. You know how many times I’ve wanted to quit? Too many times, I stop keeping count. Well, my official accountability partner is Marybeth and I have an unofficial one as well, if it weren’t for him I wouldn’t have met my official one.
10. Invest in yourself and your blog
The business of blogging is more than the average person may think. Blogging for most is just a hobby. But once you decide to take it seriously. It actually can become an establised business. In that case investing in yourself should be top priority.
In the beginning when I started, it was just a creative outlet for me personally.So I wasn’t really taking it as serious, but when I did a little research I didn’t realize how powerful it was at the time. That I could actually or at least you know create something substantial that benefited not just only myself but a large number of people.
So I had few setbacks, cause like anything new you can get caught up with buying into everything that’s out there. So I can’t stress this enough be smart about who you learn from. There are unfortunately many who are more interested in taking your money, but not providing you with the right tools and resources.
How to Invest In Yourself?
- Find the individuals who are already successful in doing what you would like to accomplish. Those who are or have already transitioned from their nine-to-five and actually blogging as a business.
- You might want to consider taking a mastermind or course that teaches you the fundamentals of creating a blog and establishing it as a business correctly.
- Read and consume the best content from the leaders in the industry that your interested in.
So to recap, these are a just a few suggestions to keep in mind if you are interested in blogging and want to actually do more and make a change in your life. I hope these tips were helpful. If you have any comments or questions write them down below.
All the best!